The needs of a small business differ greatly from a medium or larger company. The big guys can often afford to spend massive amounts of money on marketing, or even experiment on unproven advertising costs. If that doesn’t sound like you, chances are you need to be extremely efficient with all of your marketing, starting with the right features of a small business web design.
The best eCommerce sites did not get there by magic, by accident, or chance. There are dozens of factors that go into making sure your online store actually brings in sales, including:
If you don’t proactively promote your site on social media and within the major search engines, you can expect sub-par sales. At My Web Agent, we can help ensure your eCommerce website design looks good AND gets looked at! SEO for eCommerce sites produces higher Google rankings for the products you list and is the most direct way to make sales from your website. You wouldn’t hesitate to hire a sales rep for $50-80k per year to get good sales from local foot traffic, yet many don’t spend a fraction of that amount with their online store which has the potential to earn much more than one employee.
Attractive presentation. Easy navigation. Aggressive promotion. These are 3 of the most important tools to building a successful eCommerce website. If you’d like to look further into the best online store opportunities, we can help you get started today.