Video marketing injects life into what otherwise might be a pretty bland message. It can lift you from being another voice in the crowd to the single voice that compelled a prospect to pick up the phone and take immediate action.
You already know that just about everyone under 80 uses the internet. But when you consider that roughly 7 out of 10 people using the Internet watch online videos, you might wonder why you haven’t already been video marketing to get more sales.
People are much more likely to buy a product or service if they’ve seen a video about it. It helps them connect with you, your brand, and the message you’re trying to get across. Telling me is one thing, showing me is another.
Video marketing helps your audience recognize you as they’ve now seen your brand, logo, product offering, etc. If someone asks about your business and you hand them a piece of paper that explains everything they need to know, they MIGHT read it when they get a chance. But if you SHOW them your work and explain it colourfully with your own voice, they’ve been given a free sample, they’re more engaged, and much more likely to favor you when it comes time to act.
A few pointers regarding your video marketing strategy.
If you’d like to speak with us about making a video to help your business attract new leads and better connect with your website visitors, call us today and we’ll explore a few options. Video marketing is hot right now, and it can be a fun way to transform a boring, stagnate site into a more INTERESTING platform that visitors remember & revisit.